Austin News

Governor Greg Abbott has extended his congratulations to Marble Falls for its new recognition as a Tourism Friendly Texas Certified Community, a program initiated by Travel Texas. The city achieved this designation in the program's inaugural year, following a comprehensive certification process.

Governor Abbott emphasized the significance of tourism to Texas, noting, "Tourism is critical to both our local and state economies, supporting one in 11 jobs across Texas. Travelers to and within Texas boost local businesses, support more than 1.3 million jobs, and generate more than $193 billion in annual economic impact. Tourists get the chance to relax and unwind to experience the beauty, rich history, and hospitality that Texas communities have to offer. I congratulate the City of Marble Falls and Visit Marble Falls on earning this designation. All Texas communities are encouraged to apply to become a Tourism Friendly Texas Certified Community to further grow local tourism and jobs across our great state."

Travel Texas Director Tim Fennell celebrated Marble Falls' designation, highlighting its appeal as a destination in the Texas Hill Country. "Visitors can paddle the waters of Lake Marble Falls, hike the scenic trails of Balcones Canyonlands, or take in breathtaking wildflower blooms each spring. Downtown offers locally owned shops, wineries, breweries, and restaurants, with lodging options ranging from lakeside campgrounds to historic cottages and glamping retreats. We are proud to celebrate Marble Falls’ commitment to providing travelers with an unforgettable Texas experience."

Senator Pete Flores also extended his congratulations, acknowledging the city's efforts in making tourism a vital part of its economic development. "This recognition is a testament to the city's commitment to enhancing tourism as a key driver of economic growth and job creation. With its stunning natural beauty, vibrant local culture, and warm Texas hospitality, Marble Falls is poised to attract visitors from near and far."

Representative Ellen Troxclair remarked on Marble Falls' strategic location and its growing reputation in the hospitality sector. "Marble Falls is ‘in the middle of everywhere’ and on the leading edge of hospitality in Texas. Generations of Marble Falls residents have welcomed travelers to enjoy our charming downtown, lush countryside, and sparkling lake. Marble Falls is a secret treasure — and now the word is out. This well-earned Tourism Friendly Texas Community certification will further enhance economic opportunity and job creation for all who visit, work, live, and play here in the Texas Hill Country."

City officials also recognized the certification as a significant achievement for community development. Mayor Dave Rhodes and City Manager Mike Hodge both expressed their gratitude and commitment to continuing to develop Marble Falls as a premier tourist destination.

The Tourism Friendly Texas Community program encourages local governments and non-profit organizations to enhance tourism development. The program offers numerous benefits, including fostering significant relationships that aid tourism growth and educating local leaders on tourism's economic impact. More information on the program can be found on the official website.

Travel Texas, part of the Governor’s Texas Economic Development & Tourism Office, aims to boost local economies by promoting Texas as a premier travel destination.